Monthly Archives: February 2014

How do you create a business page on LinkedIn?

How-do-you-create-a-business-page-on-linkedinI always get asked “how do you create a business page on LinkedIn?” and it’s not always straight forward as creating a page on something like Facebook.

To physically add a business/ company page you will need to fill the form out here: http://www.linkedin.com/company/add/show

You may receive the error message “A company with this domain already exists”

If you do then I have some solutions here: A company with this domain already exists – LinkedIn.

How to export Slidecasts

Slidecast recently announced that their service would be shutting down on April 30, 2014. So what do you do with all your individual Slidecasts?!

Existing Slidecasts will be converted to static presentations on SlideShare on April 30, 2014. However, before this date you can physically export the files. To do this go to the ‘My Uploads’ section – here you have the option to export.

Alternatively, a number of Slidecast users are turning to the use of screen capture. There are many software solutions which will allow you to do this effectively. You can then upload to other platforms such as YouTube and Vimeo in seconds. See: alternatives to Slidecast.

Some of the recommended screen and audio capturing software solutions include:


Please add any alternative solutions in the comments box below.

How does Pinterest help SEO?

how-does-Pinterest-help-SEODoes Pinterest help with SEO? If you want a one word answer, then yes,  Pinterest does help with SEO.

So how does Pinterest help with SEO??

Pinterest is one of the most popular and fastest-growing social networks the web has seen lately. The platform allows the small business owner or in my case the agency marketer to market a brand, drive sales of products, increase traffic to a website and even boost a website’s SEO. In this article I want to dig deeper and discuss SEO inside Pinterest. Continue reading

Slidecast to be discontinued

slidecasts-to-be-discontinuedIn February, Slidecast announced that they would be shutting down their service on April 30, 2014. This was quite a shock and has left many disgruntled (even though it is a completely free service to some extent!).

Slidecast launched in 2007 and allows users to synchronize audio with their slides. While they have seen some great Slidecasts over the years, usage has not been as widespread as we they had originally hoped. A decision has now been made to cut the service completely. Continue reading

Two ways to mobile-optimise a website

Without optimising for the mobile environment, your website is creating an unusable, illegible experience on the one device that is always on and always within your target audiences’ reach. Mobile tools and cool apps aside, your first step is to optimise the existing content on your website.

A style sheet is a separate document that tells Web browsers how to display all elements of a website. This allows programmers to easily change the look of a site by changing the code once, instead of having to change it on every page across the site. Choosing a different style sheet completely changes how the same content is displayed.

There are two primary ways to mobile-optimise your company website.

1. Create a mobile style sheet: A mobile-specific style sheet called hand-held.css (and a second one called iphone.css) indicates to a mobile browser how to display all the content of your company website. The advantage of this method is that the existing site content can be used, rather than creating duplicate content.

2. Create a separate mobile site: Many marketers do not understand the power of CSS and think they need to build a second site. One site is preferable but there may be technical limitations that force you to build a second, mobile-only site. If you must, then make sure the site is located at mycompany.com/mobile. This way you can still take advantage of SEO of your main site, but your content will be duplicated in the subdirectory. The main site should have an automatic mobile detection code installed; this way, when a mobile device accesses the site, the user is redirected to the mobile site.