Monthly Archives: March 2014

How does Evernote make money?

how-does-evernote-make-moneyFounded by Stepan Pachikov, the Evernote web service launched into open beta on June 24, 2008. Since the launch, it has exploded and currently (as of December, 2013) has 80 million subscribers.

But what about the revenue? What is the business model for Evernote?

The company follows a freemium model: users try out the basic product for free, and when they become addicted, they upgrade to the premium service. It’s a definite incentive to build the most customer-pleasing, competitive, addictive product you can. Continue reading

What is local SEO? How can it help my business?

what-is-local-seo-how-can-it-help-my-businessLocal SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business. Local SEO uses search engines like Google and business directories like Yelp. Millions of local customers use these services every day to find the best local businesses in their area.

All local businesses, from builders to florists can improve their business and make more money through local SEO. Local SEO doesn’t have to be complicated, and you just need to have a well-rounded local strategy.

Local SEO FAQs (Frequently Asked Questions)

1. What types of businesses need Local SEO?
Any business that gets some or all of its customers or clients locally should consider local SEO. That could be a local restaurant, retail outlet, doctor, dentist or lawyer, but it could just as easily be a local ad agency. If you have a physical address in a city and expect people to go there, you should be doing local SEO for that location.

2. How is Local SEO different from National SEO?
While all of the elements that apply to national SEO also impact local SEO (on-page factors, links, social, indexing, etc.), local comes with a few unique elements.

  • The first and probably most important is that for local SEO you need to create and claim a local profile on Google (and other platforms as desired.) Your local listing is what will show (usually) for localized search results.
  • The second most important thing is called a citation. A citation is any place online that uses your company NAP (name, address, phone number) all on the same page, in the same format as your local listing. This same format bit is pretty important. While Google is pretty smart, it’s best to make sure that your local citation efforts match your local listing as closely as possible. Don’t abbreviate in one and not the other (St. vs Street, (800) vs 1-800, etc.)
  • Third, reviews. Lots and lots of reviews (preferably really good ones.) Quantity and quality of reviews left for your business on your Google Places page is one of the most important local ranking factors.

3. What are the most important signals that boost local SEO rankings?
The three biggest factors in local listings appear to be the number of citations, the number of reviews (primarily on your Google Places listing, though other places do count), and how positive the reviews are overall. From what I’ve seen, positive reviews will trump citations, so persuading your customers and clients to leave great reviews on your Google local page is the single most important thing you can do. Of course, there are some things that have a big impact and that may not be directly in your control, such as how close your business is to the city center.