Category Archives: Recommended Reading

Top 30 Books Every Marketer Must Read

every-book-young-influencer-need-to-read“I have known no wise people who didn’t read all the time — none, zero.” — Charlie Munger, Vice Chairman of Berkshire Hathaway

Wondering what you should be reading as a young marketer? I have a list for you.

Earlier this year, Jason Young and Daniel Decker embarked on the definitive list of recommended books every young influencer must read. You can download the survey results in the PDF format online. Continue reading

Malcolm Gladwell is changing the world

malcolm-gladwellThis month, Malcolm Gladwell, the English-Canadian journalist, bestselling author, sees his new book, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, publish. I was one of the lucky few to get my hands on a copy a month before publication and I’m glad I did. If you’re not familiar with Gladwell’s work, then I suggest you start right now! He is truly fascinating. Continue reading

Two social media posts every marketer must read (right now)

Everyday I receive emails and whitepapers on ‘How to use Twitter effectively‘ and ‘How to calculate social media ROI‘ and there is often nothing new or unique. Nine times out of ten they end up in the trash can.

However, there’s two great articles which I always stumble upon, two of the best written pieces I’ve seen in a long time which take a very different view on social marketing. Continue reading

Unmarketing by Scott Stratten is something very special

UnMarketingUnMarketing: Stop Marketing. Start Engaging (By Scott Stratten) is one of the best marketing books I have read for a long time (possibly ever). The part that drew me in instantly was Scott’s honesty throughout. He says it how it is, no holds barred. His writing is extremely engaging and I could hardly put the book down from the moment I started.

It makes you re-think how to engage with others online and how to go about creating marketing campaigns. Some might say that Scott’s examples are just common sense but I see so many similar painful mistakes made by companies every day. This book has made me realise these mistakes and how to rectify them. Continue reading